A Leader In The Industry
Hello, Young visionaries!
I am excited to tell you more about myself and the journey that brought me to this point.
I am the founder and CEO of iVisionary Marketing an organization that I created to share my knowledge and expertise in digital advertising. I have worked exclusively in the digital marketing arena for over 10 years and have gained valuable information throughout the process.
In the beginning …..
My digital business passion started right after I graduated from college. I worked for an e-commerce business, it was a small but thriving. It generated up to $100,000 per month with 1 product and little overhead. I can recall precisely receiving email alerts each time a sale was made. The alerts went off non-stop! They were from people all over the world and it even happened while we were sleeping. I knew at that moment that the Internet had made it possible to create endless opportunities for everyone.
Soon after, I transitioned to agency life. I worked for a small boutique agency with several local and B2B clients. There I learned the foundations of SEO, SEM, and Social Media marketing. I started to formulate strategies for several different business models and measure successful outcomes. This fueled my passion for learning more about digital strategy.
I took the jump! With only $200.00 to buy inventory, I started developing my e-commerce brand with 0 marketing budget. My first year in business I generated $25,000 in sales with only using free online tools. Talk about a challenge, I learned a lot about what to do and what not to do. I knew then I needed to invest money to take my sales to the next level.
That’s when I got a call from a recruiter for a Google Agency Account Strategist. This career move is what changed my knowledge level from entry-level to expert. As an account strategist, I worked with a book of Google Partnered agencies assigned to me for the purpose of improving and growing there Google AdWords MCC’s. I received some of the top Google training, mentorships and knowledge while being able to help agencies develop their client portfolio and increase client revenue. I worked with a variety of different industries and business managing over $500,000 per month in budgets. Building proposals, campaign creation, and optimization became my daily life for all Google Ads products. My favorite part was working with small businesses to see the impact and growth. I enjoyed my job, but I needed to share with everyone I could.
Developing the Vision……..
With the help of God, I started to write the vision. How can I use the skills that I have acquired throughout the years to help others to succeed. There is a gap in the industry, where small business struggle to adapt technology and start to fall behind in the quickly evolving digital space. Corporate America has the resources and tools to hone in on where small business lack. I want to position all the small businesses and start-ups I come in contact with to create revenue and sales by using savvy digital techniques and strategies.
Digital Strategy for 2019 and Beyond
The digital landscape is continuously evolving and it’s important to stay ahead of the trends in order for your business to thrive. Our vision is to assist your business in building a digital sales funnel that is specific to your goals.
Business Planning including proposals, budgets, and geo-targeting. Keyword planning, and analysis. Channel overviews, social media and landing page recommendations. Tying everything together with performance and data measurability.
We specialize in all things Google making sure we follow all best practices to get results. Google Search, Google Display, Retargeting, YouTube ads, Gmail Ads and Mobile App campaigns. We also include Facebook Advertising in our strategies focusing on lead generation.
Campaign creation and management is an ongoing optimization for improvement. We make sure campaigns are performing optimally and will make necessary adjustments as the market changes.
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